Built alongside your ops team — AI-powered lifecycle programmatic.
Yule is an AI-powered programmatic platform purpose-built for gaming, content and e-commerce brands. We don't replace your ops team — we extend it. AI-driven creative and audience intelligence put every asset and every impression in front of the people most worth reconnecting with.
Google and Meta optimize for "maximum CVR," so 80% of your budget keeps flowing to your most active users — never the dormant ones you actually want to reactivate.
Push notifications, emails, in-app messages and external DSP campaigns run in silos — wasted spend, duplicate touches, and brand fatigue compound.
AI removes the cap on video production, but "which creative for whom, at what moment" decides your ROI ceiling — and weak distribution flattens any creative edge.
A model purpose-built to reactivate dormant users — not a generic "maximize CVR" engine. In benchmark e-commerce cases we delivered 30% DAU and 10% GMV from previously silent audiences with 100% precision.
Millisecond-level sync with your CRM, Push and data systems — users you've already reached are auto-excluded; gaps are filled instantly; time-sensitive campaigns spin up and shut down on demand.
Matches each user to the most relevant product or campaign based on preference, spend tier and lifecycle stage — Deeplink straight to the landing page. Battle-tested on millions of e-commerce SKUs.
Automated editing and remix of approved assets at scale, with industrial A/B testing that converges thousands of variants on "which one for whom, when" — your studio supplies the ammo, we handle precision delivery.
Audience tiering, AI creative generation, live campaign monitoring — every stage of the funnel visible in one console.
Dormant flagged as this run's reactivation target · already-active users auto-excluded
1,247 variants generated this week · top 8% CTR auto-promoted to delivery
Millisecond RTA sync · auto-excludes audiences your team already reached · zero collision with internal ops
Search, feed, video, social and cross-border inventory — and we keep adding more.
Yule serves three core industries — each with a proven playbook and real results.
From LTV engines to churn prediction — every high-value player, seen and saved.
Public benchmark from the global casual-gaming leader Candy Crush — silent-for-6-months players brought back, with 50% of IAP revenue from these reconnected veterans. This is the ceiling of Lifecycle Retargeting in gaming, and the bar Yule is built to clear.
AI audience identification and value estimation models flag at-risk high-LTV players 7+ days before churn — reaching them before they fully disconnect.
Two weeks before a major version drop, lapsed players are reactivated by churn-stage cohorts so returning users log in, play, and pay on day one — RTA syncs with CRM in real time, eliminating overlap with internal push.
AI creative meets the right viewer — turn audiences beyond your fanbase into your next growth wave.
DPA + Data engine auto-matches user interest to the right vertical's dynamic ads — channeling high-intent traffic to the correct entry point. The same playbook applies to MCN networks and multi-IP media businesses.
The Value Estimation Model moves beyond simple conversion prediction, calculating each user's total commercial value — letting subscription media and paid-content platforms scale spend without giving up ROAS.
The AI creative engine slices trailers and highlights by interest type (story-driven vs. data-driven, light vs. deep) so every potential subscriber sees the cut that hits them — the core play for cross-border podcasts, streaming and KOL derivatives.
From RTA to DPA — automated personalization at the full scale of your catalog.
RTA pipes first-party data and tiering logic directly into the auction — every bid is informed by the client's latest internal signals, eliminating wasted spend.
A bespoke DRM model purpose-trained to identify and re-engage high-value dormant users — exactly the audience generic platform algorithms ignore.
DPA turns the entire catalog into personalized real-time ads, putting the most relevant Black Friday offer in front of every user at peak intent — the ultimate amplifier for high-stakes sales events.
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